Good Afternoon all, hope you're all okay :)
It's been a busy referencing day today, filing all the autumn/winter image reference away, making way for spring/summer, YAY!
Unlike other fashion retailers and brands, we at JD and Bank, work to a very quick turn around as products are constantly coming and going, so to ensure we are giving you the most relevant instore imagery, shoots commence approximately 3-4 weeks before they go live in store, making for a rather stressful but extremely exciting working environment.
Whilst busy clicking away scouring blogs, magazines and agencies, this wonderful publication landed on my desk.
Rollacoaster magazine, not something I am familiar with, which seems strange seen as it has a massive circulation of 300,000.
The large A3 structure with glossy front and high quality imagery instantly caught my eye amongst the several other mags that were deposited on my desk this afternoon.
And the inside did not disappoint, with gorgeous imagery and insightful articles, Rollacoaster is definitely something I will be subscribing to, and even better, its free!
Sun City Girl is one of the editorials within this seasons Rollacoaster magazine, featuring photography by Thomas Giddings Styled by Anna Trevelyan, including a pair of black Diadora trainers, which is stocked here at JD, BONUS!
I am absolutely loving the Sports wear that has been incorporated in these high fashion editorials, teaming with bleached denim, crisp white shirts and a rather interesting array of hair doos.
Below are the stunning images taken from Rollacoaster magazine S/S13 issue 07, hope you like.
Labels: editorial, fashion, magazine, photoshoot, rollacoaster, sportswear